Understanding the Google algorithm can reduce the uncertainty and risks associated with advertising. By understanding the basics of Google’s algorithm, advertisers can better predict when their ads will appear in Google’s top exposure. The basic algorithm is explained in a Google patent. Understanding how Google determines top exposure and how to optimize your website for it will help you increase your organic traffic and improve your sales.
Metadata
You can use metadata to increase your website’s exposure to Google search. This technique is available for a wide range of online content. In some cases, full content is the best strategy, such as in the case of free full-text resources. In other cases, exposing only metadata can be more beneficial.
Metadata is a set of data that is written into or underneath code, which gives computers additional information about a file. Examples of metadata can be found in digital photos and music files. For example, a song may contain information such as the title, artist, and type of music. It is also used by search engines to find relevant content.
Image metadata can increase your website’s exposure on Google. Image metadata is important because it helps Google understand the image content. In addition, it increases the ranking of images.
Schema
When you implement schema, you give search engines specific words and phrases to define the content displayed in the search results. This shared vocabulary lets webmasters maximize their exposure. Users see more valuable content, which increases their chances of converting. A website that includes structured data is more likely to appear on the first page of a search.
One example of using schema markup for a website is a website’s header. It helps search engines understand the content better match it with the relevant search query. According to Google, this practice helps you gain exposure in SERPs.
Page Speed
Google takes several factors into account when determining a website’s ranking and page speed is an important one. Although you can’t be guaranteed to rank on the first page, hitting a high Page Speed result will give you a good chance of getting top exposure. One of the most important factors is the time it takes for the first byte to load. You can find out your page speed through Google PageSpeed Insights. It will provide you with data that will help you improve your site’s speed.
Previously, Google has only used page speed as a ranking factor for desktop searches. But starting in July 2018, they’ll also be considering page speed when ranking for mobile searches.
Mobile optimization
To rank higher on Google’s mobile search results, you should optimize your website for mobile devices. The main factors that should affect your site’s performance are the format of the content, the URL, the meta description, and the speed of loading. You should also make sure that your mobile content is easily accessible to users.
Using structured data on mobile devices is crucial, and the URLs should match your desktop version. Check your structured data for errors and use tools such as Data Highlighter to keep your website up-to-date. In addition, you can use URL Inspection tools to check that your content is visible on the rendered page. This is what Google sees when it crawls your website.
Exposure Notifications
Google has introduced an update that will make it easier to create exposure notifications apps. To do this, you need to find the relevant app on the Google Play Store. For example, if you’re in New York State, you’ll need to download the COVID Alert NY app or the Nevada COVID Trace app. Once you’ve done this, you should see a notification in the Google Play Store.
In April, Google and Apple launched their exposure notification system. This system leaves most of the app development work to local public health departments. Both Google and Apple emphasize privacy and interoperability. Although over 25 states have reportedly considered implementing such systems, only six have launched apps. One reason for the lack of adoption is the high technical burden. To ease the process of launching apps, Google and Apple are providing developers with tools they need to develop apps.