Publicity marketing has several advantages for your company. It encourages creativity and innovation, changes public opinion, and raises brand awareness. It is an effective marketing strategy that requires little to no upfront cost. It can also boost your company’s sales and profits. So how exactly can you use publicity to your advantage?
Publicity promotes innovation
Marketing is an integral part of business, and promoting innovation and newness is key to grabbing the attention of customers and grabbing their wallets. For example, Foleon, a cloud collaboration software, ran an innovative marketing campaign on LinkedIn. It promises fast results and a no-code platform, so it’s easy to make the transition from legacy software to a cloud-based solution.
It’s also important for companies to be transparent about their innovation pursuits. This will help them avoid “innovation theater” – the use of embellished language to promote innovation initiatives. This is often the case with corporate accelerator programs. According to innovation consulting expert J.P. Nicolls, many companies use accelerator programs to boost PR budgets, but they should consider whether these programs are yielding a valuable product.
It encourages creativity
Creative campaigns and tactics are an important part of public relations and marketing. They can boost business, win pitches, and gain a competitive edge. If executed properly, these campaigns can even go viral, which is great for businesses looking to reach new audiences. Creative approaches foster new ideas and allow teams to use their imaginations.
Creatives need fuel to keep working. They are often responsible for their own refuel, so it is important to foster a sense of creativity within the team. Managers and CEOs can encourage in-house creativity by sharing good examples, discussing trends, and praising outside work. Furthermore, stimulating briefs can keep creatives motivated.
Today’s competitive environment is tough, and businesses are having to adapt to new landscapes. Creativity in marketing has never been more important. With more competitors than ever, creativity can help businesses differentiate themselves, lock in sales, and boost profits.
It changes public opinion
Public opinion in many areas has shifted dramatically over the past few decades. Issues such as gay marriage, the legalisation of marijuana, and desegregation are causing considerable debate. There is also a shift in attitudes toward women and African Americans running for president. A review of case studies regarding these issues can help us understand the reasons for these changes. Using these studies as a starting point for social marketing efforts can be helpful.
It raises brand awareness
Increasing brand awareness is a key strategy to generating more sales and revenue. Brand awareness is essential because people are more likely to make a repeat purchase when they are familiar with a brand. In fact, a recent study found that 71% of respondents needed to know the brand in order to make a purchase. In addition, consumers often base their buying decisions on the reliability and acceptability of the brand.
Publicity marketing can be used to build brand awareness. It can increase customer loyalty and trust. Consumers now look for brand recommendations from friends and family. They also research brand and product reviews. A successful brand awareness campaign can help create trust in a brand and its values. Brand equity, a measure of a brand’s value, is directly related to consumer brand awareness.
Brand awareness increases sales through increased brand loyalty. Big-name brands have worked hard to establish brand loyalty and trust. Companies like Toyota, Apple, and Nivea have built up trust among their consumers. Using trusted brands and increasing brand awareness is a proven way to achieve a higher conversion rate.