When you’re looking for an advertising agency to work for, you should look for one with a clear hierarchy and clearly defined roles. Make sure to ask your prospective employer about the roles of each person on each team and what their titles are. Working in an agency often involves pitching ideas to clients. This is an essential skill for aspiring advertising professionals. If you’ve never pitched before, it’s important to develop your pitching skills and learn how to pitch ideas to other teams and even members of your own team.
Creative department
The creative department of an advertising agency is responsible for developing advertisements for the agency’s clients. It consists of writers, artists, and producers who develop concepts and ads based on the creative brief. The team then receives multiple revisions from the client and packages the finished project in various digital forms.
The creative team develops and tests ads before they go on a wide-scale campaign. This helps small companies make sure that their advertising efforts are working before they launch them into the public. For example, a small regional company may test ads in two or three markets to gauge whether they’re driving traffic to the website or generating leads. The creative team will also conduct ad recall tests to measure the ability of consumers to recall an ad’s words. They may also conduct phone surveys and focus groups to gauge consumer reactions to ad copy.
Media department
The media department at an advertising agency is responsible for determining where and how an advertisement will appear. This team evaluates the product or service to be advertised and the target market to find the best possible medium to reach those people. Often, the media department also works closely with the creative team to determine how much exposure each campaign needs. Members of the media department may specialize in various forms of media such as television, print, or digital.
Another important role in the media department is account servicing. This team communicates directly with the client and develops a clear brief. Account servicing is also responsible for coordinating work between the creative and media teams.
Research department
The research department of an advertising agency is crucial to the success of an ad campaign. It gathers data about consumers and target markets in order to develop creative campaigns that appeal to them. In addition, the department helps with account management and financial matters. There are many types of research specialists who are part of the department, including analysts, statisticians, and field workers.
A research assistant’s job is to gather data, record it, and make calculations based on that data. Other duties may include keeping track of focus groups and project schedules. As someone gains experience in the department, they may advance to the role of project director. In this role, they are responsible for the entire research for a client. They may also design survey questioners and determine the type of research a client needs.
Business department
An advertising agency is comprised of several different departments. These departments work together to deliver the services of the advertising firm. In many cases, the functions of two or more departments are consolidated, while other agencies may outsource specific functions. The purpose of the contact department is to maintain relationships with existing clients and develop new ones. In addition, the contact department is responsible for analyzing the needs and requirements of each advertiser and advising other departments about how best to serve them.
The Account Services Department is responsible for working with clients to ensure the success of their advertising campaigns. This team communicates directly with clients and coordinates work with the other departments working on a project. The main goal of the Account Services Department is to ensure that clients are happy with the ads that the agency produces. Ultimately, the business department of an advertising agency exists to increase sales for clients.