Mobile advertising is an increasingly important part of the marketing mix. In-app advertising is predicted to increase by 60 percent by the end of this year, and mobile marketers will continue to enjoy improved conversion rates. To make the most of mobile advertising, marketers must understand and choose the best tactics. This guide will help you choose the right strategy for your business.
Location-based mobile advertising
Using location-based mobile advertising to market your business is a great way to reach local consumers. Smartphone users use their devices for a variety of activities, including making calls, surfing the internet, checking social networks, and playing games. By targeting customers who are in your area, you can increase your sales.
Location-based mobile advertising is most effective when targeted within a radius of 500 meters to three miles. For example, a restaurant might advertise to people who are visiting a beach-side hotel within a 3-mile radius. You can also target people who share your interests, such as sports fans, by using location-based mobile advertising. Another popular use for location-based mobile advertising is to target people at specific events, such as Gillette Stadium or a Boston music festival.
Native ads
Native ads are a good way to drive traffic to a website or mobile app. They are often placed at the bottom of articles, but can also be found at the top or sidebar of a website. Some experts have called these types of mobile ads the most effective native ads available. These ads are easily shared across various social networks and sites, and have relevant thematics. Moreover, according to Business Intelligence, they generate 20% more revenue than their in-feed counterparts.
Native ads can help turn passive users into active users. However, it can be difficult to track whether these ads are working or not. For this, studies should be conducted. In addition, these ads must seamlessly integrate into the game for them to have an impact.
Interstitial ads
One of the most effective ways to increase click-through rates on mobile advertising is to create interstitial ads. These types of ads are designed to be prominent and engage users. The increased visibility will help your ad get noticed, which will ultimately increase your conversion rates. To ensure your interstitial ads are effective, follow these tips when creating them:
Interstitial ads are a great way to increase engagement rates, which will increase your revenue. This type of advertising is particularly effective in mobile games and apps, as users tend to engage with them more when they see them in the right places. They can also be used to boost user experience. For better results, make sure that the size of the interstitial is large enough to generate a high number of impressions.
Short message service (SMS)
Using Short message service (SMS) for mobile marketing is a great way to stay in touch with your customers. By using SMS, you can send short, personalized messages to your customers. You can also use this technology to send event invitations and announcements. This technology can be scaled easily and is highly effective for reaching your audience at the right time. This can result in increased engagement and a substantial return on your investment.
One of the most important things to keep in mind about SMS is that it has very high open rates. As a result, brands should make sure that they offer value in these texts to get the best results. In addition, you must remember that consumers can always opt out of receiving messages. Therefore, it is important to coordinate your SMS messaging strategy with your other marketing channels, such as transactional emails, frictionless login through SMS, welcome series, and other promotions.
Ad exchanges
Ad exchanges are marketplaces that allow advertisers to reach mobile audiences across a variety of publishers. Publishers connect to an exchange using a DSP or a service provider (SSP). The exchange triggers an auction when a user lands on a page and clicks on an ad. The ad exchange analyzes the mobile identifier and other factors to determine whether or not to bid on an impression. These factors can include purchasing habits, location, and demographics.
Ad exchanges are designed to improve profitability and increase efficiency for both advertisers and publishers. Publishers get the highest possible price for their ad space, and advertisers get to reach their target audience with relevant context. They do this by analyzing real-time data, such as user demographics and purchasing behavior.