Outdoor advertising includes a variety of mediums that are visible to the public. These include posters, billboards, and wallscapes. The main objective of these forms of advertising is to create awareness about a business or brand. These advertisements are often seen and are therefore very effective in attracting customers. They are cost-effective and are a great way to reach the target market.
OAAA
The Outdoor Advertising Association of America (OAAA) is an organization that represents outdoor advertising firms. It was founded in 1940 and has grown to represent over 90 percent of all outdoor advertising firms in the United States. OAAA members produce a wide range of outdoor advertising products, including single-sheet posters (28″ x 42″) and billboards for pop culture events.
The association promotes and sets standards for outdoor advertising in the United States. It is also active in public relations for the industry. Its membership includes media companies, advertisers, service providers, and users of the outdoor medium.
Billboards
Billboards are a great way to advertise your product or brand. Their large format and eye-catching design are designed to catch the attention of passersby. As such, these ads should be short and concise, yet informative. Often, billboards consist of just a few words, but your message must be memorable enough to be remembered and recalled.
A study of billboards and other outdoor advertising formats found that billboards were an effective form of advertising. However, consumers and industry experts surveyed agreed that billboards can be expensive. A billboard can cost between $1,500 and $4,500 per month in small cities and up to $14,000 in metropolitan markets. Digital billboards can cost upwards of $10,000 a month, depending on the market and location.
Interactive billboards
Interactive billboards are a new and innovative way to connect with consumers. They bring brands closer to customers and create organic social buzz. They engage people in the advertising process, increasing brand awareness and fostering long-term relationships with customers. The interactive capabilities of the billboard allow brands to create a memorable advertising experience for customers.
Interactive billboards require the audience to interact with them and take an action. Because of their interactive nature, they provide in-depth data on the consumer and allow the company to refine their marketing efforts. Consumers are more likely to interact with interactive billboards than static displays.
A-boards
One of the most popular types of outdoor advertising is using A-boards. They are versatile, affordable, and come in a variety of sizes and colours. This makes them a great choice for both indoor and outdoor use. They are also a fantastic way to advertise new products and services. A-boards are perfect for promoting new products and services and letting people know about exciting offers and deals.
When choosing an A-board, the quality of the material and its durability should be considered. Some cheap models are made of thin, flimsy metal that is prone to rusting. Other cheaper models are not very sturdy and can blow over in strong winds.
Bridges
Outdoor advertising on bridges is a great way to reach commuters and potential customers. Because of their large size, ads on bridges can reach a significant number of people. This means more recognition and awareness for your product or service. Advertising on a bridge is also an effective strategy for social messages or announcements.
There are four types of billboards that can be placed on bridges. Each category has a different cost. The cost of each category depends on the placement and the category of the advertisement.