The key to SNS marketing success is to focus on reaching a larger number of users. The top 5 social networking sites have a combined monthly reach of over 241.5 million unique users – almost a quarter of all SNS users. The top two SNS alone reach over 180 million unique users each month. This allows marketers to focus on the larger sites, which are the largest SNS pie.
KPIs in SNS marketing
When using social networks for business, it is crucial to track various KPIs. These metrics help you measure your business’ progress and provide a measure of success. For example, Facebook impressions are an effective KPI to measure brand awareness. It is also important to include a timeframe and a value for the metric.
In addition to the number of likes and comments on a post, you should also measure the number of people who re-share it. This way, you can tell how relevant your brand is to your audience’s interests. Similarly, the number of people who re-tweet your content is another useful KPI. Besides determining the effectiveness of your campaign, KPIs also help you determine the number of new subscribers that your business has.
Negative comments on SNS marketing
Negative comments are an unfortunate part of social media marketing. However, they can be used to gain valuable insights about your company. By responding to these comments in a timely manner, you can prevent customer churn and turn them into sales. Here are some tips to manage negative comments on social media.
First, do not delete negative comments. The longer you let them sit, the more damage they do. Instead, address the comment in a way that shows the naysayer that you’re genuinely interested in addressing the issue.
Key performance indicators in SNS marketing
Using effective performance indicators can help you measure the success of your social media marketing. By measuring your results you can make changes to improve your strategy and increase your bottom line. For example, you can measure how many people clicked on your ads or images and whether the content you post is engaging to your audience.