A brand name can be a great way to distinguish your products and services from those of your competitors. It’s also a short-cut that consumers use to identify a product or service’s provenance and authenticity. Brand names are protected trademarks and can be very distinctive. It should also be easy to translate to other languages.
Consumers use a brand name to identify the provenance and authenticity of a product or service
Brand names serve as a powerful tool for consumers to assess the authenticity and provenance of products and services. These judgments are often based on a company’s heritage and current operations. Image heritage plays a prominent role in consumers’ authenticity assessments.
It is a legally protected trademark
Brand names are trademarks that identify a product and are protected by the law. These trademarks can also include other identifying characteristics of a product, such as the shape and color of Coca-Cola bottles. These identifying features are called “trade dress,” and they may be protected if consumers associate them with the manufacturer. If, however, these characteristics do not confer a functional advantage on the product, they may not be protected.
It can be distinctive and unique
When used properly, a brand name can differentiate a company from its competitors. It is a way to create a lasting impression on a target audience and create an emotional connection. A distinctive name is memorable, evocative, and easy to remember. It also should have meaning and a connection to the brand story.
It should evoke a concept or feeling
A brand name should express an idea or a feeling that consumers are likely to connect with. A good brand name should be short and sweet, but still descriptive enough to appeal to a broad audience. It should be easy to remember for the average consumer, but complex offerings may require more detailed descriptions and even pictures and links to other websites. It’s important to think about the unique attributes of your brand, or you’ll end up with a name that’s too vague to capture the essence of your product or service.