There are two types of videos: Informational and Pitch. Informational videos are intended to give people a general idea of what the company has to offer, while Pitch videos are created to sell the company’s product or service. Both types of videos should follow a similar script. If you are not sure what your video should contain, start by brainstorming some ideas and stick to them.
Informational video
If you have a new product or service and want to promote it with a video, an explainer video is an excellent way to spread the word. It can cover a lot of ground without a lot of footage. An animated video has the advantage of being easily accessible, and it can educate and engage viewers in a fun way. It is also a great way to make your brand relatable and interesting to the viewers.
Video marketing has been around for a while now, and it’s unlikely to slow down any time soon. These engaging videos can be used for TV, ads, and social media posts. They work for any niche or brand. From travel to IT, videos are a fantastic tool for increasing awareness about your business. Creating and using different types of promotional videos will help you increase conversions quickly.
The first step to creating an informational video is to define your goal. It should be clear what you want to achieve through the video, and whether the end goal is to inform or entertain. Introductory videos, for example, are a popular choice because they provide information in an entertaining way. An introductory video can explain the mission of a company or answer a common question.
Using a short video is also an excellent way to promote a new product or service. These videos are the perfect length for social media posting or even cable TV commercials. These videos have been around for decades and will continue to become more prevalent as advertising methods.