A key to successful blog marketing is creating a buyer’s journey for your target audience. During this buyer’s journey, they’ll start with a clearly defined problem, investigate different options, and eventually decide on which one is best. A well-written blog post addressing this buyer’s journey can include SEO keywords such as “best” and “top” along with a thorough explanation of your own products or services. In-depth blog posts are one of the most effective types of blog marketing content. Such content can drive sales and conversions.
Sprout Content
Sprout Content is a software platform that helps marketers use social media to grow their blog’s audience. It provides tools for testing keyword, hashtag, and content strategies. The software also lets you measure engagement and trends. You can also see what other people are sharing in your niche and use these findings to improve your content strategy. Sprout also offers analytics for audience growth, demographics, and engagement, and it compares paid and organic traffic. You can also create reports that you can easily share or download as a PDF.
This software also has scheduling features that will help you post to several social networks at once. You can set specific days and times to post. It will even let you schedule posts in the future. It also has auto queue functionality to ensure your posts will be published at the right time. This feature is ideal for marketers with a large number of posts to publish at one time.
9to5Mac
Originally a hobby blog, 9to5Mac now offers comprehensive coverage of the latest Apple products. As part of the 9to5 blog network, it has become one of the most popular Apple websites. Its homepage is visually appealing and features a colorful collage with eye-catching headlines and enlarged images. It also uses an infinite scrolling feature to draw readers in and explore more pages.
As for the content itself, 9to5Mac pays its staff using Adsense ads embedded within their news posts. The more popular a story is, the more money a writer makes. Founder Seth Weintraub has also given every writer ownership of the Adsense ads on their articles. Lead reporters are also granted additional space on the homepage. The average salary for 9to5Mac writers is about $10,000 per month.