When people research a product, service, or brand, they often go online to conduct research or compare prices. A good website can help people at every stage of the buyer’s journey, from raising brand awareness and credibility to moving people through the sales funnel. To increase traffic to your website, review your competitors’ websites. Reviewing their websites will give you insights into how to improve your own website.
Reviewing competitors’ websites
Reviewing competitors’ websites can provide you with important information about what works for their website and what doesn’t. By reviewing their content, you can apply those insights to your own content strategy. You can also identify important topics that your competitors may have skipped over. The results will help you understand how to write more effective content to attract readers.
You can use a tool such as SERPSTAT to do a thorough competitor analysis. This competitor analysis tool allows you to enter a competitor’s domain or URL and receive statistics about their web traffic, paid and organic search traffic, and keyword positioning. You can use these data to improve your website’s search engine rankings and organic traffic.
Social media marketing
One of the most effective ways to increase exposure to your website is by utilizing social media. It can be cost-effective and help you to build relationships with customers. You can use this medium to promote sales, blog content, and landing pages. By creating engaging posts, you can increase traffic to your website and increase sales.
Another effective way to increase exposure is to re-share content. This works well if your content is evergreen. Try to re-post once a month to get the best results. This doesn’t have to be a huge time commitment and you can make use of scheduling tools like Facebook’s scheduling tool and Hootsuite for Twitter.
A social media strategy can transform your brand. It can inform and entertain your customers and build connections with influencers and industry leaders. It can also earn you sales and build brand loyalty. With the right strategy, you’ll be able to engage with your customers in a more authentic and effective way.
In addition to organic content, you can also use paid advertising. These ads allow you to reach a wider audience than organic content. Facebook, for example, has over 2.89 billion active users and is one of the most popular social networks. By posting regularly on Facebook, you can exponentially increase your exposure.